Cut Through the Noise. Build with Signal.

Strategic marketing clarity for B2B firms ready to scale.

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Built for Experts Who Sell Expertise

Signal & Scale helps professional service firms clarify their position, sharpen their message, and scale with intention. We don’t run ads. We don’t chase trends. We build systems that convert.

Who We Work With

Are We a Fit?

We’re built for:

  • Professional service firms*
  • Fractional CFOs, COOs, and experts
  • B2B SaaS with a service layer
  • PE-backed operators with growth mandates
*Please note that we are unable to serve investment banking firms.

Proprietary IP + Strategic Tools

We Don’t Guess. We Build with Clarity.

Our engagements are powered by proprietary frameworks that turn insight into action:

  • Brand Signal Map™ – Define your unique position in the market
  • Growth Narrative Pyramid™ – Align messaging across every funnel stage
  • Message-to-Market Match Audit™ – Diagnose where your message breaks down
  • Funnel Opportunity Map™ – Visualize and fix funnel gaps
  • Signature Language System – Codify messaging that builds recognition

The Signal Blog

  • What Is Signal Marketing?
  • From Clarity to Conversion: Building a B2B Funnel That Performs
  • How to Know If Your Brand Has a Messaging Problem

Let’s Build Your Signal.

  • Position your firm for sustainable, measurable growth.
  • Sharpen your message to attract the right clients.
  • Create a reliable pipeline with proven systems.

Services

Our service packages are designed to boost your firm's visibility and ensure long-term growth.

Signal SprintTM

$5,000 – $10,000
2 – 3 weeks
Ideal For
Founders and CMOs who need a strong marketing foundation
Primary Outcomes
Actionable road map to tighten positioning and improve funnel performance

Scale EngineTM

$10,000 – $15,000
6 – 8 weeks
Ideal For
Growth-stage companies preparing to scale revenue
Primary Outcomes
Full marketing architecture build-out: positioning, messaging, funnel, KPI design

Growth Retainer

$7,500 – $10,000/month
3 - month minimum
Ideal For
CEOs/CMOs seeking ongoing marketing leadership
Primary Outcomes
Fractional leadership to drive execution, optimize funnel, and mentor teams

Start Small or Scale Big

Signal Sprint™

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$3–5K.

2–3 week sprint for fast clarity

Scale Engine™

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$7.5–12K.

Full marketing architecture

Growth Partner Retainer

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$6–10K.

Ongoing fractional CMO

Frequently Asked Questions

We know selecting a marketing partner is a high-trust decision. That’s why we aim for transparency at every stage.

What’s the first step to get started?

Book an initial consultation. We’ll align on needs, outcomes, and fit before proceeding with a formal scope and proposal. Most projects begin within 2-3 weeks.

Are engagements structured remotely or on-site?

We engage remotely but can support occasional on-site sessions as needed.

Do you handle advertising or social media?

Although we tailor content pillars for your business's LinkedIn page or CMS, we focus exclusively on positioning, messaging, and lead generation systems. We do not manage ads or social channels.

Why is there a 3-month minimum for the Growth Partner Retainer?

Marketing performance compounds over time. A 3-month minimum ensures we can drive meaningful results and embed scalable systems, not just surface-level activity.

Do you offer custom engagements for enterprise or PE-backed clients?

Yes — bespoke engagements are available for PE firms, portfolio companies, and mid-market businesses with complex needs.

How do I know which service is right for my business?

If you’re looking for fast clarity on messaging and funnel gaps, start with the Signal SprintTM. If you’re ready to build a growth engine for scale, the Scale EngineTM is your next step. If you need ongoing senior marketing leadership, the Growth Partner Retainer delivers executive-level partnership.

Can I start with a Signal Sprint and then upgrade to a Scale Engine or Retainer?

Absolutely. Start with a Signal SprintTM to gain clarity, then expand into a deeper engagement once aligned.

What outcomes should we expect?

Sharper messaging, stronger positioning, and actionable steps at every stage of your funnel. We focus on results that drive growth.

How is your approach unique?

We deliver strategy-first marketing systems for B2B service firms. No trends, no shortcuts – just proven frameworks for sustainable growth.

Contact us for a free consultation

Get in touch