How We Engage
At Signal & Scale, we believe in clarity regarding our strategy and how we work with clients. While every engagement is tailored to your business, we offer a range of service structures to help you move from marketing noise to scalable revenue.
The Signal SprintTM
2–3 weeks
$5,000 – $10,000
Cut through the noise with messaging that lands.
Whether you’re pre-launch, pivoting, or simply stuck, this foundational engagement defines your voice, sharpens your pitch, and unlocks your marketing clarity.
Ideal for:
Startups, B2B founders, and marketing leaders preparing for capital raises, strategic pivots, or market expansion.
Includes:
- Mini Brand Signal Map™
- Message-to-Market Match Audit™
- Priority recommendations to drive marketing ROI
The Scale EngineTM
6–8 weeks
$10,000 – $15,000
Build your growth infrastructure and drive measurable demand.
Tailored for firms ready to operationalize marketing, fill their funnel, and scale consistently.
Ideal for:
PE-backed portfolio companies, mid-market firms, and high-trust service businesses scaling to new revenue tiers.
Includes:
- Brand Signal Map™
- Growth Narrative Pyramid™
- Funnel architecture and content strategy
- KPI dashboard design
Growth Partner Retainer
3-month minimum
$7,500 – $10,000/month
On-call strategy. Ongoing execution. Fractional leadership.
For companies that need ongoing marketing support and CMO leadership without the FTE cost.
Ideal for:
Founders and C-suite leaders ready to operationalize marketing as a revenue driver.
Includes:
- Quarterly roadmap and execution
- Monthly strategy sessions and performance reporting
- Execution on up to 3 initiatives/month
- Strategic oversight of funnel performance
Services
Our service tiers are designed to boost your firm's visibility and ensure long-term growth.
Signal SprintTM
Scale EngineTM
Growth Retainer
Why We List Our Pricing
High-trust relationships begin with transparency. We publish investment ranges because we know your time is valuable and strategic fit matters.
We serve clients who:
- Are prepared to invest in marketing as a revenue engine
- Value structured, IP-led approaches
- Expect senior-level thinking at every touchpoint
If your needs extend beyond these offerings, we welcome custom engagements.
Frequently Asked Questions
What’s the first step to get started?
Book an initial consultation. We’ll align on needs, outcomes, and fit before proceeding with a formal scope and proposal. Most projects begin within 2-3 weeks.
Are engagements structured remotely or on-site?
We engage remotely but can support occasional on-site sessions as needed.
Do you handle advertising or social media?
Although we tailor content pillars for your business's LinkedIn page or CMS, we focus exclusively on positioning, messaging, and lead generation systems. We do not manage ads or social channels.
Why is there a 3-month minimum for the Growth Partner Retainer?
Marketing performance compounds over time. A 3-month minimum ensures we can drive meaningful results and embed scalable systems, not just surface-level activity.
Do you offer custom engagements for enterprise or PE-backed clients?
Yes — bespoke engagements are available for PE firms, portfolio companies, and mid-market businesses with complex needs.
How do I know which service is right for my business?
If you’re looking for fast clarity on messaging and funnel gaps, start with the Signal SprintTM. If you’re ready to build a growth engine for scale, the Scale EngineTM is your next step. If you need ongoing senior marketing leadership, the Growth Partner Retainer delivers executive-level partnership.
Can I start with a Signal Sprint and then upgrade to a Scale Engine or Retainer?
Absolutely. Start with a Signal SprintTM to gain clarity, then expand into a deeper engagement once aligned.
What outcomes should we expect?
Sharper messaging, stronger positioning, and actionable steps at every stage of your funnel. We focus on results that drive growth.
How is your approach unique?
We deliver strategy-first marketing systems for B2B service firms. No trends, no shortcuts – just proven frameworks for sustainable growth.
